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LOS ANGELES International Creative Management is launching a brand entertainment division here, the talent agency said today.
Lori Sale, formerly vice president of worldwide promotion for The Weinstein Company, will head the effort and report to ICM chairman and CEO Jeff Berg.
“ICM will not represent brands,” said Sale. “That’s not what we’re looking to do and there are lots of ad agencies and brand entertainment companies, even other talent agencies, who to that and do a nice job.
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