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NEW YORK IBM, a United States Tennis Association sponsor and exclusive technology provider for the U.S. Open tournament, today launched a campaign around the Grand Slam event that extends the client’s corporate “On demand” message.
IBM will cover the Reuters board in Times Square for 20 hours per day for the two-week duration of the event, which starts today.
“The chair ump will click on a handheld who got the last point, and that will go to Times Square, so people can see the scores changing.
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