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NEW YORK Tyson Foods’ integration on ABC’s Extreme Makeover: Home Edition and Sue Bee Honey and Soft Scrub placements on NBC’s The Apprentice: Los Angeles were the most effective product integrations on television in 2007 based on their positive impact on brand opinion, according to IAG Research.
With a brand-opinion index of 394, the Tyson placement—in which the company provided a year’s supply of meat to a family and donated 20,000 pounds of meat to their community—improved viewer opinion of the brand nearly four times more than the average product placement, which scores 100.
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