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NEW YORK IAC executives said they would probably reduce the number of ads returned by its newly acquired search engine, Ask Jeeves.
During IAC’s second-quarter conference call, chief financial officer Tom McInerney said the Emeryville, Calif., search engine would cut its paid listings to come more in line with other search engines. Ask Jeeves currently returns up to nine text ads on the top of its search results pages, compared to two for the same search on Google, which also shows advertiser results along the side.
Ask
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