IAC Loses Johnnie Walker to Vidal

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DALLAS Schieffelin & Somerset has shifted Hispanic ad duties for its Johnnie Walker brand from the IAC Group to The Vidal Partnership, the client said.

Work includes media planning, placement, public relations, event marketing and point-of-sale duties for the brand.

Last fall New York-based Schieffelin & Somerset asked four roster ships to present their credentials in a review for what was then a Hispanic consolidation of merchandising, public relations and media duties for Johnnie Walker, Buchanan’s, Pinch and Hennessy.



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