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NEW YORK The Interactive Advertising Bureau is seeking feedback from the interactive ad industry on its Rich Media Guidelines Version 2.0 Phase 1, a suite of recommended specifications for in-page rich media units.
The proposed rich media guidelines, which are based on six months of research, update existing parameters set by the IAB in August 2001, and address in-page ads that include and/or combine motion and interactivity. Agencies, marketers and other key industry stakeholders can obtain more information and complete the feedback survey at www.iab.net/standards/richmediafeedback.asp.
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