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NEW YORK Eleven companies have anted up $5.8 million in pre-paid membership fees to the Interactive Advertising Bureau to help the organization initiate programs designed to hasten the growth of the industry.
The companies participating in the acceleration program are: 24/7 Real Media, America Online, CNET Networks, Google, LookSmart, MSN, New York Times Digital, Overture Services, Wall Street Journal Online, The Walt Disney Internet Group and Yahoo!
The funds are earmarked for the launch of projects over the next few years geared towards simplifying the process of planning, buying and creating online ads and educating key marketers, media planners and buyers on the value of interactive advertising.
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