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NEW YORK Three Publicis Groupe agencies said they have been assigned the creative and media account to raise the profile of Internet media for reaching Hispanic consumers.
The Hispanic units of AOL, MSN and Yahoo, in addition to Terra Networks and Univision, are behind the trade campaign, which targets marketers looking to reach Latinos. The companies, which are members of the Interactive Advertising Bureau’s Hispanic committee, chose Publicis’ Lapiz for creative and Tapestry and Starcom IP for media and strategy.
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