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NEW YORK The Interactive Advertising Bureau, a 7-year-old organization that represents sellers of online ads, has created an associate membership category to include companies that support the sales of interactive ads and marketing programs.
The associate member companies will work with the IAB board to identify and prioritize key issues and initiatives the industry will undertake to improve the overall effectiveness and efficiencies of the business.
Tom Sperry, president of aQuantive technology unit Atlas DMT, has been named chairman of the newly created associate member board.
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