Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Nine online publishers and three research companies have partnered to form an Interactive Advertising Bureau committee dedicated to issues relating to Latino marketing on the Web, the IAB said last week. Peter Blacker, vp of international and U.S. Hispanic interactive marketing at America Online, will chair the 21-person IAB Hispanic Committee, which plans to conduct research in an effort to educate advertisers and shops on reaching Latinos via online ads.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in