SAN FRANCISCO -- The Interactive Advertising Bureau (IAB) this week added 12 new publishers to its member roster. The IAB member companies now account for more than 70 percent of the ad revenue generated via Internet advertising, the New York-based industry trade group said.
The new companies that have joined the six-year-old organization include AtomShockwave, CFO.com, CondeNet, eBay, Economist.com, Electronic Arts, eZula, FindWhat.com, Google, Meredith Interactive Media, MyPoints.com and WashingtonPost.Newsweek Interactive.
Greg Stuart, president and CEO of the IAB, said "the year ahead promises to be critical to the growth of the interactive medium, and IAB membership assures that member companies will be able to contribute to the overall health of the industry." He said that this can be done by participating in the important research, education and best practices and guidelines initiatives that are ongoing for IAB members.