IAB: 2004 Web Ad Sales Up 33 Percent

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NEW YORK Advertisers increased spending on Web advertising by 33 percent in 2004, according to a new compilation of the industry’s revenue.

The Interactive Advertising Bureau, the main trade group for the Internet ad industry, said total Web ad spending hit $9.6 billion in 2004, up from $7.3 billion in 2003 and above the $8.1 billion level reached in 2000 at the height of the dot-com boom.

The IAB study, done by PricewaterhouseCoopers, found increased spending in all categories, led by a 50 percent increase in search advertising spending to $3.9



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