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The first quarter is historically soft, but that didn’t deter aQuantive and Digitas from posting strong gains for the period last week. Modem Media recorded more modest growth, but the i-shop showed positive momentum, landing five new clients in Q1, including Charles Schwab and Spiegel.
“[Q1] is when budgets are getting finalized, campaigns are getting approved, and the rubber hits the road really in the second quarter,” said Rich Ingrassia, an analyst with Roth Capital Partners.
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