Hyundai's Top 10 List

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The Richards Group faces a host of West Coast contenders in the review for the creative portion of Hyundai Motor America’s $160 million account.

Select Resources International, the consultancy conducting the Hyun-dai review, last week confirmed that Richards is on a list of 10 semifinalists for the business.

In addition to Dallas-based Richards, agencies advancing in the review are the incumbent, Bates USA West in Irvine, Calif.; Grey in Los Angeles; Foote, Cone & Belding in Irvine and San Francisco; Hill, Holliday and Publicis & Hal Riney, both in San Francisco; Wieden + Kennedy in Portland, Ore.;



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