Hyundai to Trim List This Week

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Hyundai Motor America is expected to cut to three or four finalists early this week in the review for the national creative portion of its $160 million account, confirmed Select Resources International, which is leading the search.

Ten shops are currently vying for the account in what has become one of the most high-profile reviews in recent memory. Sources said the one previously undisclosed contender is The Martin Agency in Richmond, Va. Martin is said to be still deciding whether to move forward in the review.

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