Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Car brands these days seem to be asking drivers to do a lot of thinking. Saturn has been attempting to lure attention with the proposition to “rethink” just about everything (rethink American, rethink bling, rethink supersize) through the prism of the brand and the various Saturn models. Now, Hyundai unveils a campaign, the first branding effort from Goodby, Silverstein & Partners, San Francisco, asking people to “Think about it.” The first spots to challenge industry conventions are 15-second teasers, and they are just mysterious enough to provoke awareness and initiate a jump online to thinkaboutit.com,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in