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DALLAS Hyundai Motor America today launched a search for an agency to handle its $20 million Hispanic account after parting company with Omnicom Group’s Dieste Harmel & Partners, the client said.
Dallas-based DHP, which has held the account since 1999, will retain the contract through the end of the year. Hyundai spent $20 million in measured media in 2004 and $20 million through August 2005, per TNS Media Intelligence.
Select Resources International of Santa Monica, Calif., will conduct the search for Hyundai, whose U.S.
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