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LOS ANGELES Hyundai Motor America today named Omnicom Group’s del Rivero Messianu DDB its Hispanic agency, according to the company.
The selection of the Coral Gables, Fla., agency follows a review of undisclosed contenders.
“We’re very excited to be working with dRM DDB,” said Robin William Robert, Hyundai’s national manager of Hispanic advertising, in a statement. “Utlimately, dRM DDB was selected for their foresight, creativity and broad range of advertising skills.”
The Association of Hispanic Advertising Agencies lists Hyundai as spending more than $30 million advertising on Latino television and print, making it the fifth highest automotive spender, 27th overall, in the Hispanic market.
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