Hyundai and Kia Review Limited to U.S.

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LOS ANGELES — Despite what sources describe as “overtures” made to contending shops about a global media consolidation, the Hyundai and Kia media review will be limited to the U.S. market. “Hyundai Motor Co. and Kia Motors Corp. and their respective U.S. subsidiaries are evaluating the benefits of consolidating buying in the U.S. market to achieve savings from economies of scale and to identify other potential benefits,” said Chris Hosford, Hyundai director of communications. Sources said “the search may or may not [eventually] involve other parts of the world, it is not clear that global consolidation would be a benefit.”

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