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LOS ANGELES Independent Hydrogen has launched a campaign on behalf of the Washington State Association of County Auditors encouraging residents to “make their votes count” on Nov 8.
The TV, radio and print effort, entitled “Don’t let your vote down,” “gives each vote a human form,” said Jason Wood, associate creative director at the Seattle shop. In each English-, Spanish- and Chinese-language execution, two-legged “votes” are depicted happily hanging out with—or desperately searching for—their respective citizen.
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