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Husky Bag Withstands Pitcher's Stuff

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DALLAS Husky Trash Bags breaks a television spot from The Richards Group Monday that depicts Los Angeles Dodgers pitcher Eric Gagne trying to get a fastball past a clean-up bag.

In the spot, a Husky Contractor Clean-Up bag is suspended over home plate by ropes. After repeated pitches, the bag remains undamaged by Gagne's barrage of "heaters."

The spot closes with a heroic shot of the Husky Contractor Clean-Up Bag package as the announcer says: "Husky. Nothing's tougher."

"We wanted to provide a unique product demonstration of the Husky Contractor Clean-Up Bag that tied directly to Husky's partnership with The Home Depot and Major League Baseball," said David Hall, principal of The Richards Group. "Embodying toughness and intimidation, Eric Gagne was a natural fit for the spot."

Production credits include agency founder Stan Richards as creative director, Lynn Fredericksen as art director, Kevin Paetzel as copywriter and Christine Dorego as agency producer.

Poly-America of Grand Prairie, Texas, produces Husky bags. Richards is a Dallas-based independent.

The media budget of the campaign was not disclosed.