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Hush Puppies is looking for an agency to handle its$1-2 million account following the hire of new vice president of global marketing Gary Ramey.
Ramey, who arrived at the Rockford, Mich.-based client in November, previously held a number of general management and marketing positions during a 10-year career at Sara Lee Corp.
Ramey said he is personally contacting small shops where his account will not get lost on a roster of larger accounts.
“We’re not huge, but we have one of those brands where you say it and everybody smiles,” Ramey said of the casual shoe brand whose familiar logo is a bassett hound.
Ramey said the selection of an agency was “critical” as Hush Puppies, owned by Wolverine World Wide, seeks to increase its domestic sales volume.
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