Hush Puppies is looking for an agency to handle its$1-2 million account following the hire of new vice president of global marketing Gary Ramey.
Ramey, who arrived at the Rockford, Mich.-based client in November, previously held a number of general management and marketing positions during a 10-year career at Sara Lee Corp.
Ramey said he is personally contacting small shops where his account will not get lost on a roster of larger accounts.
"We're not huge, but we have one of those brands where you say it and everybody smiles," Ramey said of the casual shoe brand whose familiar logo is a bassett hound.
Ramey said the selection of an agency was "critical" as Hush Puppies, owned by Wolverine World Wide, seeks to increase its domestic sales volume.
The selected shop will have "a good grasp of department stores and fashion," Ramey said.
There is no incumbent on the account. Hush Puppies has worked on a project basis with a number of design firms since it last broke a print campaign in late 2000 from Fitch in Columbus, Ohio.
The tagline from that effort, "Form meets fun," delivered a message of physical and emotional comfort while touting a neo-fashionable return to style.
Other shops the company has worked with in the past include Arnold in Boston and the former FCB office in Detroit.
Major advertising expenditures through September were just $128,000, according to CMR.