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Bozell Worldwide and Wolverine World Wide parted ways last week, ending a six-year relationship that included award-winning work by the agency for the shoe company’s Hush Puppies brand.
Rockford, Mich.-based Wolverine last week hired Arnold Communications, Boston, to create a global image campaign in 1999. Billings on the assignment were estimated by sources at $2-3 million domestically, with an additional $2 million to be spent overseas.
Rob Elliott, Bozell managing partner heading all non-Chrysler business at the Southfield, Mich.,
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