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BOSTON Modernista! today breaks a 60-second holiday-themed spot for General Motors’ Hummer that shows a father and two kids riding a toboggan down a snowy hillside.
What begins as a fun adventure turns subtly surreal as the winding white expanse goes on without any end in sight. The father grows increasingly concerned as powder flies up into his face. The Hummer H2 is shown at the close of the spot, which continues the brand’s long-running “Like nothing else” tagline.
“Toboggan”
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