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DETROIT General Motors’ Hummer unit is exiting the launch phase for its H2 and “evolving” the creative to emphasize the vehicle’s distinctive personality, said Liz Vanzura, Hummer advertising director.
“You really couldn’t easily in any of our new spots substitute any other brand in the commercial,” she said. “It has to scream Hummer at you.”
Independent Modernista! in Boston has fashioned two new TV spots. “Asteroids,” which broke last week, is a 30-second spot, while both 30- and 60-second versions of “Big Race” break on Friday.
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