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BOSTON Allyn & Bacon has tapped Hull Creative Group to help raise awareness of the publishing company’s brand.
Boston-based Hull has crafted a promotional campaign themed, “Why write with Allyn & Bacon?” The efrort is collateral and print-based, targeting prospective textbook and academic writers.
Executions features author quotes, conversational copy, and photographs. Copy on one direct mailer reads, in part: “Trends in your field… new ways of teaching classic material… new technologies… Now is an exciting time to be in the world of educational publishing.
“Attracting
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