boston—Hull Creative Group has concocted a new corporate identity for Dare Family Services in an effort to help the nonprofit social-services client with its fundraising efforts.
The work is designed to "raise their presence among foundations and corporations on whom they rely for business and funding," said Caryl Hull, president of the Boston-based marketing agency. Hull fashioned a new logo for the client, individual logos for each of the agency's programs and collateral materials.
Hull faced an additional challenge: to distinguish Dare from the national anti-drug organization that shares the same moniker. The campaign was not done on a pro-bono basis, but Hull executed the marketing chores for a reduced fee.