Hughes Comes Down to Earth

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C-E/West Touts Products’ Tangible Benefits
LOS ANGELES–Campbell-Ewald/West shows how space technology helps those down on earth in its new corporate campaign for Hughes Electronics. The budget is estimated at $5 million.
The first TV spot and print ad from the Los Angeles shop center on the Mexican village of San Luis Potosi and its children.
The 30-second spot shows a boy riding his bicycle through the village to school. A voiceover says, “In many remote towns around the world, a good education can be hard to come by.”


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