ATLANTA Huey/Paprocki walked away from the Atlanta Ad Club's Addy ceremony with the most trophies, while Sawyer Riley Compton took home best of show.
H/P's total of 72 awards numbered 54 gold and silver Addys in eight categories, including television, consumer magazine, direct mail, collateral, trade publication, newspaper and sales promotion. The awards were distributed among a dozen clients, including new work for the Do-It-Yourself Network.
"We hired Huey/Paprocki for their ability to create advertising that gets noticed," said Robyn Ulrich, vice president of marketing for DIYN.
SRC's Web-based campaign, executed for Cuss Control: The Complete Book on How to Curb Your Cursing by James O'Connor, marks the first time an online advertising effort was selected as best of show. The pop-up ad simulates a "fatal systems error" message on the computer screen, then presents a link to purchase O'Connor's book.
"Great ideas change the rules of advertising and make it more relevant," said SRC senior vice president and creative director Bart Cleveland.
SRC earned a total of 28 medals, including gold for Carters, Ellicott City Infiniti, the Atlanta Film Festival, Ty Cobb Museum and The One Club.
Other winners in the Atlanta Addy competition included Austin Kelley Advertising, Cole Henderson Drake and Fernandez Creative.