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CHICAGO Hubert the lion, Harris Bank’s mascot, is getting a more dominant presence in new advertising from Arnold.
“We are making Hubert a lot more visible than he has been in the past,” said Bill Flynn, president of the Chicago agency, which handled the creative.
On Monday a new outdoor campaign will roll out in Chicago showing Hubert flexing his muscles and promoting Harris Bank’s checking services. Copy reads: “Lion power checking. Free, of course.”
A new television campaign, which will break in the fourth quarter, will also feature Hubert, Flynn said.
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