SAN FRANCISCO A campaign for Sling Media launched this week by Hub Strategy and Communication gets right to the point, calling the television service "The best thing to happen to the business traveler since pay-per-view porn."
Print ads broke in USA Today's sports section, according to the agency.
Sling Media enables customers to watch TV programming from wherever they are by turning any laptop or Internet device into a personal television. The target market is business travelers, or people who can't go without their TV, Hub said.
In addition to newsprint, the campaign will launch in 10 radio markets, as well as syndicated national radio, TV, online and magazines. Ad spending was undisclosed.
Hub of San Francisco handles all advertising for Sling Media, as well as product branding, Web site design, and marketing and sales materials. It has been working with the San Mateo, Calif., company since April; the client had no previous ad agency.
The goals are to match the innovation of Sling's product with its marketing materials and help customers understand the full potential of the product, a Hub representative said.
"Everyone who hears what the Slingbox does has the same reaction: They're blown away," said DJ O'Neil, president of Hub Strategy. "So our job is to let everyone know about it."