Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK-DiMassimo here has won the estimated $2-5 million image advertising account of Plymouth Rock Assurance in Boston.
The creative boutique was awarded the business after the insurance provider held a competitive review to select its first ad agency. DiMassimo competed against McKay Fried & Partners and Commonwealth Creative Group, both in Boston.
“We were impressed with DiMassimo’s ability to turn brands into icons, and we expect them to be an idea partner for us,” said Plymouth marketing manager Ed Naya.
“Plymouth Rock has reached a critical mass, and we’re excited about partnering with them in their initial branding efforts,” said agency president Mark DiMassimo.
The shop was tapped to create the first ad campaign for Plymouth based on a strategy developed by the client.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in