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SAN FRANCISCO Hub Strategy & Communication recently launched a regional television campaign for the Colorado Crush starring former Denver Broncos quarterback John Elway. “Every day is game day” is the theme of the new work.
Three TV spots feature Elway, president and chief executive officer of the Arena Football League franchise, and the Denver team’s office staff really getting into their work. The gung-ho employees are so into the game that they all wear football helmets with their business suits, acting like players instead of office personnel.
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