Former Gets U.S., Latter to Handle Europe
LOS ANGELES--Httprint, an online business-to-business marketplace for the global printing industry, has decided to split its $20 million advertising account between incumbent M. Gould & Co. and BBDO.
M. Gould, San Francisco, a division of McCann-Erickson Relationship Marketing, will handle U.S. advertising. BBDO's Brussels, Belgium, office takes responsibility for Europe.
M. Gould is handling media planning. Buying will be done through MRM, New York.
"We developed a plan for them that covered the waterfront in terms of integrated media," said agency president and CEO Mike Gould. "We know the space very well, and we've done some creative work for them in the past that has been successful."
BBDO Brussels is already developing a campaign for San Francisco-based Httprint that will cover Europe, and Gould said there will likely be some coordination between the two agencies.
A new U.S. campaign is likely to launch in July and run through the end of the year, Gould said. The agency has developed an ink splotch logo and the tag "Your global print marketplace."
The client is an evolution of print production management company Landmark Productions, formed in 1996. K