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Former Gets U.S., Latter to Handle Europe
LOS ANGELES–Httprint, an online business-to-business marketplace for the global printing industry, has decided to split its $20 million advertising account between incumbent M. Gould & Co. and BBDO.
M. Gould, San Francisco, a division of McCann-Erickson Relationship Marketing, will handle U.S. advertising. BBDO’s Brussels, Belgium, office takes responsibility for Europe.
M. Gould is handling media planning. Buying will be done through MRM, New York.
“We developed a plan for them that covered the waterfront in terms of integrated media,” said agency president and CEO Mike Gould.
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