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HSR Business to Business has picked up Kodak Professional’s global advertising account following a review.
The Cincinnati shop will handle creative and media duties for the client. Sources estimated bil lings at $4 million, which would make it the agency’s largest account.
Kodak Professional, a division of Eastman Kodak Co. in Rochester, N.Y., initially invited 200 agencies to pitch the business, which targets photographers, photographic labs and dealers, said Audrey Jonckheer, a Kodak representative.
HSR beat out two undisclosed finalists to win the review.
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