HSI, Star Trak Join Forces on Ad, Music Venture

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NEW YORK Production company HSI and music label Star Trak Entertainment have formed a joint venture, Strbrst, which will specialize in advertising projects with an emphasis on youth culture and music, according to HSI.

Strbrst’s first project was Crispin Porter + Bogusky’s “Have it your way ’04” campaign for Burger King, which broke at the beginning of the month and featured musical artists like Snoop Dogg and Michelle Branch discussing why voting is important. Strbrst solicited the talent that starred in the work, which also included Joel Madden (the lead singer of Good Charlotte), P.

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