HSBC's Window Act Could Hit The Road

The success of a New York window-theater effort designed to amplify HSBC’s global “Your Point of View” campaign has prompted client executives to consider taking the show on the road.

Developed by JWT and executed by Cunning, the effort centers on scenes performed by live actors in street-level windows. One depicts the crowning of a beauty queen, another the hollering of three sports fans and the third an artist painting on a canvas. White type at the bottom of each window asks observers to text-message one-word reactions to each scene.