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H&R Block focuses on its tax preparation business in the first round of advertising from Campbell Mithun in Minneapolis.
In animated and live-action spots breaking next week, the estimated $100 million campaign touts promotions with Amazon.com, Blockbuster and ABC’s who Who Wants to be a Millionaire. The campaign also introduces a new tagline for the Kansas City, Mo., company: “Just plain smart.”
A campaign featuring H&R Block’s financial planning capabilities is expected later this year.
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