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NEW YORK To whet consumer appetites for its digital cameras and notebook PCs, Hewlett-Packard is sponsoring a series of autobiographical mini-films at the Sundance Film Festival made with HP equipment.
Titled “Snapshot Diaries,” the series brings together eight personalities to document their festival experiences in one-minute vignettes. Participating are director Gregg Araki, Universal recording artist Eliot Morris and talent and crew from Waitress, the feature by slain performer and filmmaker Adrienne Shelly.
The branded profiles are airing on Sundance Channel, both as part of its “Festival Dailies” coverage of the Park City, Utah, shindig and as interstitial programming, mostly in prime time.
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