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NEW YORK Is it a movie trailer or an HP commercial?
The new 90-second “Jumper/Serena”, which played during last night’s Bowl Championship Series title game on Fox, from Omnicom Group’s Goodby, Silverstein & Partners, is both.
The spot starts out as traditional trailer for Jumper, a movie about people with the ability to teleport, which is scheduled for release in February. The ad opens with the 20th Century-Fox logo and a deep male voiceover. Hayden Christensen is seen teleporting from and to various locales, including the top of the Empire State Building.
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