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NEW YORK Via humorously employs the old saw “There’s no use crying over spilt milk” in a campaign for the H.P. Hood dairy.
“It was sort of an old cliche, but the execution was so novel that it was quality in terms of creative,” said Ron Clayton, creative director at the Boston office of the independent Portland, Maine-based shop.
In one television spot a boy attempts to pour a glass of Simply Smart, but is thwarted when his plastic cup falls to the ground.
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