HP, Goodby Put Designer in Spotlight

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NEW YORK The latest spot in Hewlett-Packard’s “The computer is personal” campaign enlists designer Vera Wang, the first woman to appear in the effort, discussing how she uses her computer. Goodby, Silverstein & Partners, the Omnicom Group shop in San Francisco handles the business.

The idea is similar to previous spots, which have brought to life anecdotes by rapper Jay Z, Dallas Mavericks’ owner Mark Cuban and snowboarder Shaun White.

In “Vera Wang,” the designer shows how she uses her PC to view pictures of her two daughters ice-skating, receive images of the latest fashions from around the world, and seek out music to inspire her shows.




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