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ATLANTA Hitachi Power Tools said it has launched a print advertising campaign to introduce three new products in the first work from its new agency, Huey/Paprocki.
The independent Atlanta shop won the account in August following a review of several undisclosed contenders. Previously, Hitachi had produced all its advertising internally.
The work includes six different full-page ads that are appearing in magazines such as Popular Woodworking, This Old House, Tools of the Trade, Fine Home Building and Woodworker’s Journal.
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