'Hoy' N.Y. Sale Ends Weeks of Speculation

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The sale of daily Hoy in New York could not come soon enough as rumors, speculation and e-mails about massive firings swirled in Hispanic media circles since the start of 2007. The announcement arrived Feb. 12.

“It’s been a crazy couple of weeks,” conceded Javier J. Aldape, who had been acting publisher for the Hoy chain since Jan. 31. He oversaw the free New York edition and the same-named tabloids in Chicago and Los Angeles, both of which will remain with Tribune.

ImpreMedia, the New York-based Spanish-language publisher of seven publications across the country, including the oldest Hispanic paper in the Unites States, New York’s El Diario La Prensa, will complete the acquisition of Hoy by the end of first quarter.

Both New York papers will have a combined audited circulation of nearly 107,000, said John Paton, chairman and CEO of ImpreMedia.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in