Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK HowStuffWorks is seeking to match its 30,000-plus articles, recipes and reviews with video content.
The company is collecting advertiser-created instructional videos for the site, which aims to provide one-stop online shopping for all manner of information.
HowStuffWorks has already collected more than 1,000 clips, including content from General Electric about wind power, Intercontinental on city tours and Dell explaining how to set up a wireless router.
“This is our scaling opportunity,” said Jeff Arnold, CEO at HowStuffWorks.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in