How Consumers Help Build A Brand's DNA

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

When your marketing asks consumers to share what they think about your brand, you better be ready to change it in ways you hadn’t counted on. Tweaking products to make them more usable isn’t only for the clever folks in R&D anymore. In our open-source world, everyday people have a lot to say about how you should change—not just your marketing, but also the things that you market.

Savvy marketers are listening. Road trips, blogs, online forums, chat rooms and social-networking sites have become the modern-day focus group—and they’re faster and less expensive.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in