Hill, Holliday won a silver Lion for television commercials the shop created for John Hancock Mutual Life Insurance. The Tony Kaye-directed spots use black-and-white family images and ambient music to underscore the client's commitment to its customers. The ads have won numerous awards, including best of show at last year's Hatch Awards, sponsored by the Advertising Club of Greater Boston.
Houston Herstek won a bronze Lion at Cannes for its efforts supporting the Massachusetts Department of Public Health's anti-smoking campaign. Singled out for mention by judges this year was the humorous "Cowboy" spot, in which a faux-Marlboro man accidentally sets his saddle on fire.
BBDO's U.S. operation earned Agency of the Year honors. The prestigious Grand Prix for film went to a Diesel jeans campaign from Paradiset DDB in Stockholm, Sweden.