'House' Scores in DVR Ratings

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NEW YORK Nielsen Media Research has issued its first ratings report to include data for TV shows recorded and viewed via digital video recorders.

As expected, the differences between the so-called “live” viewing that took place as shows aired and additional DVR viewing that occurred the same day were minimal, because Nielsen currently has only 60 DVR residences in its national 9,000-home panel.

Nielsen said it hopes to have a broader representative sample of DVR homes by July.

But





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