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It’s the holiday season, and you know what that means. That’s right—time for a fluorescent-green martini glow watch, colorful martini glasses and bright-green feather boas.
At least, that’s what the brand managers for Allied Domecq’s Midori melon liqueur would like you to think. They’ve developed these promotional materials to give away through the end of the year. All items carry the tag, “Midori Martini: ‘Time to shake it up.’ “
The materials were devised by in-house trend watchers who came up with “cool” items.
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