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NEW YORK Hotwire.com is keeping a vow to step up TV advertising, breaking a new flight of spots today that focus on its hotel discount rates.
The online travel broker introduced its first television commercials last June, after New York shop DeVito Verdi coined the tagline, “Fly. Sleep. Drive. Cheap.” The client partially credits the advertising for an additional $150 million in bookings, a 78 percent increase in hotel business from third-quarter 2002 to third-quarter 2003.
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